A fresh take on a classic line
How to give new life to a special line composed of around 100 classic products,
without interfering with its traditional focus?
When Frank Studio started working on the Always project, the most important task was to refresh the image of the catalogue while respecting the brand’s identity. To do this we opted for sophisticated light combined with the brand’s most used tone of blue in order to create harmony between all the products and the casting which was focused on diversity.
We also gave special attention to the still life photography. The most important products were shot in groups, involving elaborate work on set. Parts of all the content were also used on Paul & Shark’s instagram account.
CLIENT: Paul & Shark
OUTPUT: Lookbook
CREATIVE FIELDS: Communications, Branding
